April 8, 2020
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Top 3 Reasons Your Small Business Should be Advertising on Social Media NOW
COVID-19 has captured the world’s attention, disrupting markets and bringing the American economy to a screeching halt. Health and safety are #1 on everyone’s minds and consumer distraction seems to be at an all-time high. Not exactly an ideal time to market your product or service locally … or is it? Before throwing in the towel for the next few months or waiting for the government’s intervention to take hold, consider these three points;
- While establishments dependent upon social gatherings to profit may be having a difficult time navigating this pandemic, other small businesses are actually thriving. Food and general gifting, Essential Goods Delivery, Service Professionals such as Landscapers, Refuse Companies, even Attorneys are finding pockets of growth within the broader slowdown. When there is demand, there should be a social media marketing strategy.
- Businesses are finding unique ways to stay relevant during this unprecedented time. From local restaurants offering free touch-less delivery to boutique clothing stores making custom facemasks, the American small business community has responded remarkably to this crisis. These stories of innovation and creativity on Main Street USA have captured the hearts and interest of American consumers. And the stories are being shared and loved on social media.
- Many large corporations have been forced to slow production, furlough employees or cease operations altogether. In turn, their commitment to and presence on social media, particularly in paid advertising, has diminished. This has resulted in historically low rates on inventory. Many of our clients are seeing CPMs (cost per thousand impressions) under $2 for Reach/Prospecting campaigns, as little as half what they were a few months ago.